Marketing in Sport
On-demand now
Our latest course, led by Dr. Rob Wilson, InSport Education's academic director builds on some of our previous marketing courses. Marketing, a billion dollar business, has evolved since its first iteration at the Ancient Olympic Games in 7776 BC.
The course is ground in academic theory, through to more applied modules across a range of topics and speakers, from fan engagement a key building block of any sports marketing strategy, a session with two former Olympians and at the end how you actually evaluate the success of any partnership or campaign.
Upcoming Business of Sport Courses
Looking to the future, InSport Education will provide our courses as pre-recored on-demand content, in both video and audio format and can be consumed anytime, anywhere.
Hosted by Professor Rob Wilson, an academic at Sheffield Business School and the UK Academic Director at InSport Education, the courses cover 8 modules. Each module will include an in-depth presentation by our world class speakers and though leaders, before a discussion with our academic director.
Economics of Sport
On-demand now
Our latest course, led by Dr. Rob Wilson, Head of Department at Sheffield Business School will lead with a broad overview of the economics and finance of sport. The remaining 7 modules will be a combination of single speaker and panel sessions from thought leaders in the field, designed to deliver specific learning outcomes. The topics will include sport investment, comparing US and European models, new competition formats, future of fan engagement and more.
M&A in Football
InSport Education’s course on M&A in football comes at a time where football ownership is increasingly under the microscope, with deals for clubs across the world becoming more complex and with multiple stakeholders involved.
The course will focus on a number of learning outcomes, taking students on the journey of buying a club, from identifying a club, through to regulation and delivering business success.
Marketing of Women's Sport
Our latest applied, industry-led learning programme is focused on marketing of women's sport, and how sports marketing is being re-imagined to drive the growth of women's sport. The importance of brand, leveraging the unique positioning of women's sport, activating partnerships and how to avoid the classic mistakes.
Recordings of the course modules are now available for you to view on demand.
Business of Sport Webinar Series
We bring together industry experts to discuss key business news and topics from across the sports industry
Register for our live webinars or browse the library of previous discussions, all completely free
Foundations of Sport Business course
Across 24 modules delivered by industry expert speakers, this course equips you with everything you need to know to get started on or accelerate your career in sport.
What our students say
Keisha-Anne Down
The (Governance of Women's Sport ) course has been absolutely incredible. I learnt so much in a very short space of time. Really enjoyed the way that Rob facilitated the sessions.
Stacey Francis-Bayman
I've had such a thought provoking and insightful two days on the InSport Education 'Governance of Women's Sport' course. Such a diverse range of speakers from around the world as well as a cohort from a variety of areas within the sports sector. I'm feeling overwhelmed and motivated all at the same time!
Chris Cooke
"Thoroughly enjoyed this. A great insight into the world of the sports industry and would highly recommend... Many thanks to all the brilliant speakers!"
University of Oregon
"I liked the case studies. It was visual and, in a way, interactive... it was very interesting to hear how the most successful teams create and secure value, and generate revenue while engaging fans."
Olivia Bonetti
"I thoroughly enjoyed gaining more of an insight into the careers/roles in the Sports Industry and to hear what people are doing. [The course] also made me realise what roles interest me more than others."
Sheffield Hallam University
"Well-structured seminars which keeps us engaged, InSport Education provides extra useful information for us to learn... [it has] also been useful to be able talk to people within the industry. The seminars are really engaging and interesting"
Elizabeth Dodd
I have just completed the Women's Sport Governance Course hosted by InSport Education.
It was an exciting experience being an attendee amongst various sport board members and experts in their fields. As a female masters student about to graduate into the sports industry, it was an unmissable opportunity.
Romario Ferreira
"I took this course to further develop my knowledge in the sports business industry and to help me progress in this industry. I've learnt a lot about this course by learning from businesses such as Sky and CAA. Learning from these companies has provided me [with] the knowledge to help me progress in the industry. I would like to say a big thank you to InSport Education for providing this course and help[ing] me develop my knowledge in the field of sports business."
