Marketing of Women's Sport
As the inexorable rise of women's sport continues, learn from industry experts how sports marketing is being re-tooled to drive the growth of women's sport
The course includes a mix of presentations, panels and Q&As, all delivered by experts working in the marketing of women's sport. You will learn from senior business leaders who are driving the growth of women's sport with exciting, innovative and game-changing marketing programmes.
How to maximise the unique positioning of women's sport
The importance of building a differentiated brand
Leveraging partnerships to enhance marketability
Common pitfalls of marketing women's sport and how to avoid them
Learn from the successes of the WTA, one of the most successful women's sports rights holders
Case study on marketing from the Women's Rugby League World Cup
0900 - 0915: Course introduction, housekeeping etc
0915 - 1000: Positioning of Women's Sport with Amy Druquer, Founder of This Fan Girl
1000 - 1100: The importance of building a differentiated brand, presented by Rebecca Derrick, Global Business Director at Fifty Digital
1100 - 1115: Break
1115 - 1200: PANEL: The role of sponsors in amplifying women's sport, with Sally Hancock, Founder of High Tide Leap Consulting, Scott Radcliffe, Senior Manager Business Development & Partnerships at Sport England
1200 - 1245: The importance of multi-channel execution and storytelling based on audience insights, with Alexandra Willis, Director of Digital Media and Audience Development at the Premier League
1245 - 1300: Wrap up of the day
0900 - 0915: Recap of Day 1, preview of Day 2
0915 - 1000: The Seven Deadly Sins of Marketing Women's Sport, presented by Matt Readman, Chief Strategy Officer of Dark Horses
1000 - 1100: Purpose Driven Marketing of Women's Sport, presented by Nicole Allison, co-owner and CEO of Worcester City Women FC
1100 - 1115: Break
1115 - 1200: The importance of partnerships in marketing women's sport, presented by Charlie Sizer, Global Partnerships Manager, DAZN
1200 - 1245: CASE STUDY: The Women's Rugby League World Cup, presented by Upneet Thandi, CMO of RLWC 2021
1245 - 1300: Course wrap up and questions
MD of High Tide Leap Consulting
Co-owner and CEO of Worcester City Women FC
Director of Digital Media and Audience Development at the Premier League, Former Communications & Marketing Director at Wimbledon
Head of Marketing at Rugby League World Cup 2021
Founder and Director of This Fan Girl
Global Business Director at Fifty Digital , Founder of SportAZ and Sport Brands Specialist
Partnerships Manager at DAZN, Chair of Women's & Girl's Advisory Group at London Football Association
Chief Strategy Officer, Dark Horses
Senior Manager - Business Development & Partnerships at Sport England