Meet your Instructor

Commercial & Marketing Director at Williams Racing

Tim Hunt

Tim is a commercially focused senior executive who specialises in driving incremental revenue and overall commercial success within sport business organisations, utilising a combination of skills he has gained across roles in the commercial, marketing and operations side of sport. Tim is currently the Commercial & Marketing Director at the Formula 1 team Williams Racing, and he has previously held roles at The European Tour and ATP Tour.

Course curriculum

  • 1

    Case Study: Commercial Strategy at Williams F1

    • Welcome to Case Study: Commercial Strategy at Williams F1

    • Case Study: Digital Transformation at the European Tour

    • Next steps...