Meet your Instructor

Chief Technology Officer at PGA European Tour and Ryder Cup Europe

Michael Cole

As a CTO and leading practitioner for technology in sport, Michael brings a wealth of unique experience in digital transformation, IT operations, global marketing and commercial sponsorship to deliver commercially-successful technology strategies, marketing campaigns and innovation projects to some of the world’s largest technology and sporting organisations. Currently the CTO with the PGA European Tour and Ryder Cup Europe, and a former CEO For TrueGold Communications, Michael's list of successful engagements includes the Ryder Cup 2018, PGA European Tour, 2019 Pan American Games (Lima), IAAF 2017 World Athletics, Formula One and IPC 2018 European Swimming Championships. Michael was also the London 2012 Marketing and Communications Director for BT Global Services, responsible for activating BT Global Services’ award winning London 2012 Olympic and Paralympic Games marketing campaign worldwide, converting commercial sponsorship into significant new business growth and profile for BT.

Course curriculum

  • 1

    Case Study: Digital Transformation at the European Tour

    • Welcome to Case Study: Digital Transformation at the European Tour

    • Case Study: Digital Transformation at the European Tour

    • Next steps...