Meet your Instructor

Global Head - Sponsorship & Events, Managing Director, Standard Chartered Bank Caroline Darcy

Caroline Darcy, Managing Director, Global Head of Sponsorship and Events at Standard Chartered Bank has extensive and valuable experience in marketing, sponsorship, PR, digital and social media, brand management and major events management across the APAC region and globally. In her current role, Caroline leads a global team that manages and maximizes the value of the bank’s marquee partnership with the Liverpool Football Club including the Women’s’ team. Caroline also oversees Standard Chartered’s marathon and golf platforms and the bank’s campaign at the annual summit of the World Economic Forum in Davos.

Course curriculum

    1. Welcome to Case Study: Premier League Sponsorships - Standard Chartered x Liverpool FC

    2. Case Study: Premier League Sponsorships - Standard Chartered x Liverpool FC

    3. Next steps...

About this course

  • £14.99
  • 3 lessons
  • 0.5 hours of video content