Access the sports industry
Everything you need to know to get started on or accelerate your career in sport.
Accredited by CIMSPA
Course speakers have worked at these sports companies - and more
Welcome to the Foundations of Sport BusinessFREE PREVIEW
Why is Sport Special? - Dame Heather Rabbatts, former Board Member at The FA
The Story of Modern Sport - Lord Colin Moynihan, former UK Minister for Sport
The Structure of Sport - James Allen, Director at Counsel Ltd
The Sport Business Environment - Dr Rob Wilson, Head of Department at Sheffield Business School
Sport for Development - Andy Reed, Director at SajeImpact and The Sports Think Tank
Sustainability in Sport - Julia Pallé, Sustainability Director at Formula E
Sport Finance: Football as a Case Study - Kieran Maguire, Author of The Price of Football
Purpose-Led Sport Business - Paul Bennett, Global Brand Director at AXA
Leadership in Sport Business - Andy Sutherden, Former Head of Brand Consulting at CAA
Diversity, Equity, and Inclusion in Sport Business - Liseli Sitali, Founder and Host of In Her Corner
The Growth of Women's Sport - Rebecca Smith, Global Executive of the Women's Game at COPA90
Innovation and Tech in Sport - Charlie Greenwood, CEO and Founder at Sports Loft
What does Web3.0 mean for sport? Tom Fleetham, Head of Business Development at Zilliqa, Peter Clare, consulting partner at Seven League and Andy Selby, Head of Strategy at Sports Loft
Private Equity in Sport: What Private Equity is looking for (and what it's not); Sean McGuire, Managing Director at Oliver & Ohlbaum Associates
Sports and Media Rights - Tim Dowd, Former Insight Director at SkyFREE PREVIEW
Sport and Media - Clair Ashley, Director at Vero Communications and Jules Perkins, Sports Media Consultant at Vero Communications
Sponsorships and Partnerships - Michelle Webb, Commercial Director at the NFL
Sports Marketing - Dave Williams, Former Head of Marketing Europe, PR and Investor Relations at Puma
Sport Business Consultancy - Rob Pope, Former Head of Strategy at brandRapport
Sport Law - Rowena Samarasinhe, Partner at LEVEL Law
Data Analytics in Sport Business - Andrew Serio, Senior Consultant at 21st Club
Finance and Investment in Sport - James Stebbing, General Counsel at British & Irish Lions and 6 Nations Rugby
Introduction to Esports - Sam Cooke, Founder and Managing Director at Esports Insider
Careers in the Sport Industry - Euan Frizzell, Principal at Odgers Berndtson
How We Define our Commercial Proposition - Tim Hunt, Commercial and Marketing Director at Williams F1FREE PREVIEW
How We Use Technology - Michael Cole, Chief Technology Officer at the European Tour
A Look at Wolves FC - Hanspeter Senoner, International Partnerships Team at Wolves FC
How SailGP has adopted Web3.0 with Chris Ghent, Global Head of Brand Strategy and Partnership, NEAR Foundation
Sustainability Case Study with Formula E: An interview with Jamie Reigle, CEO of Formula E, Board Member Extreme E
Meet the sports business experts you'll be learning from
Dame Heather Rabbatts
Lord Colin Moynihan
Dr Rob Wilson
Andy Reed OBE
You will be able to access the course material instantly via our online learning platform.
As part of the Foundations of Sport Business course, you get exclusive opportunities to book one-to-ones with certain lecturers and receive careers advice, mentoring, and expand your network. To access these one-to-ones, please contact us as indicated within the course platform. Each careers advice session you book will incur an extra fee between £200 - £600 depending on who you are booking a session with. Careers advice sessions are non-refundable. Subject to speaker availability.
You can access all of the Foundations of Sport Business course material for 90 days from your purchase date, after which you will lose access. You will still be able to book careers advice one-to-ones after this time.
Please contact us within 24 hours of purchase for a full refund. We regret that we cannot accept refunds initiated after 24 hours.
Under this policy, you may cancel your purchase of the course within the period of 14 calendar days from the date on which the contract of purchase is concluded. This is called a "Cancellation Period". Note that if you redeem your voucher during the Cancellation Period, you expressly request us to begin providing the course materials and you acknowledge that you lose your right to cancel the purchase of the course and get any refund for it.