How can you break into the sports industry?

The sports industry is a rapidly developing sector with lots of opportunities. It is also fiercely competitive, and getting your foot in the door can be difficult.

The London Business of Sport Experience is a fantastic way to differentiate yourself: get real-world, on-the-ground insights about how the sports industry really works; network with sports industry executives; and demonstrate your passion and interest in the industry.

Across four days of intensive educational and careers activities, giving you behind-the-scenes access and tours to some of the best sports stadia in the world, you will meet with and learn from top executives working in the sports industry.

Tottenham Hotspur FC

Day 1: 22nd October, 2021

Visit the brand new stadium at Tottenham Hotspur FC, hear from executives working at the innovative and exciting North London club, and learn how the club maximises commercial revenues by hosting NFL games.
Image of Tottenham Hotspur stadium

England Rugby, Twickenham Stadium

Day 2: 29th October, 2021

The home of England Rugby, Twickenham is a unique and versatile venue. Hear from the Commercial Director, Marketing Director, and Venue Director at England Rugby to learn how the business operates.
Image of Twickenham Stadium

All England Lawn Tennis Club

Day 3: 12th November, 2021

Despite being a traditional venue and home to a traditional sport, the All England Lawn Tennis Club is arguably one of the most innovative rights holders in modern sport business. Learn from the executive team at Wimbledon, including the Chief Commercial and Marketing Officer, Operations Director, Communications and Marketing Director, and more.
Image of Wimbledon Tennis

Queen Elizabeth Olympic Park

Day 4: 18th November, 2021

The home of the London 2012 Olympics, learn what made the Games a success from the former Chairman of the British Olympic Association; and hear from the Chief Commercial Officer and Director of Venues at the Olympic Park to learn how the legacy of the Games continues.
Image of the Queen Elizabeth Olympic Park

Programme Fees

Looking for corporate rates?

Whether you are a business looking to expand your L&D or individual ready to accelerate your career

Full schedule

A detailed itinerary for all 4 Days of the London Business of Sport Experience

  • 1

    Tottenham Hotspur, 22nd October 2021

    • Guest speaker: Adrian New, Director of Football Initiatives at AIA, shirt sponsor of Tottenham Hotspur

    • Guest speaker: Fran Jones, Head of Partnerships at Tottenham Hotspur

    • Tour: Tottenham Hotspur New Stadium

  • 2

    England Rugby, 29th October 2021

    • Guest speaker: Simon Massie-Taylor, Chief Commercial and Marketing Officer at England Rugby

    • Guest speaker: Verity Williams, Senior Communications Manager at England Rugby

    • Guest speaker: Nikki Emerson, Head of Business Development at England Rugby

    • Tour: Twickenham Stadium

  • 3

    All England Lawn Tennis Club, 12th November 2021

    • Guest speaker: Gus Henderson, Commercial Director at AELTC

    • Guest speaker: Michelle Dite, Operations Director at AELTC

    • Guest speaker: Alex Scudamore, Head of Legal at AELTC

    • Guest speaker: Alexandra Willis, Communications and Marketing Director at Wimbledon

    • Tour: Wimbledon, All England Lawn Tennis Club

  • 4

    Queen Elizabeth Olympic Park, 18th November 2021

    • Guest speaker: Lord Moynihan, Former Chairman of the British Olympic Association

    • Guest speaker: Nathan Homer, Chief Commercial Officer at Queen Elizabeth Olympic Park

    • Guest speaker: Peter Tudor, Director of Venues at Queen Elizabeth Olympic Park

    • Guest speaker: Aidan Boxall, General Manager of West Ham Women

    • Tour: Queen Elizabeth Olympic Park


  • Who is this course for?

    This course is designed especially for students at postgraduate and undergraduate level, early career professionals currently working in the sports industry, early career professionals looking to transition into the sports industry, and professional athletes or former professional athletes looking to transition into an executive or commercial role in sport.

  • Is this course in person or online?

    This course is in person, visiting four incredible sports venues, and learning - first hand - from top executives in sport.

  • Is the schedule final?

    The schedule listed on this website is the most up to date version. Because of the live nature of sport, diaries and timings can change all the time. As such, the schedule and speakers may change from time to time. Whenever this happens, we will keep you informed of any changes and ensure the overall course experience remains high.

  • How many participants are allowed?

    We limit each day of the course to around 30 participants to ensure an interactive and high quality experience.