Get a behind the scenes look at some of the world's biggest sports businesses

Meet, engage with, and learn from industry leaders at the top of their game

The sports industry is hugely complex and to be successful in this ferociously competitive industry requires a broad array of personal qualities and diverse business skills.

The London Business of Sport Experience is a unique opportunity to deepen your industry knowledge, enhance your business skills and expand your network.

Over four days you will visit some of the world's most iconic sports venues, enjoying behind-the-scenes access and tours.  You will meet with and learn from top executives working in the sports industry, gaining real-world, on-the-ground insights and a priceless chance to network with senior sport industry experts.

Tottenham Hotspur FC

Day 1: Thursday 17 November 2022

Regarded as one of the best venues in the world, the new Tottenham Hotspur Stadium has already hosted a huge array of sport, music and entertainment events. Join us for a tour of this ultra-modern stadium followed by meetings and discussion with senior executives from Spurs, representing the commercial, operational, media and partnership teams
Image of Tottenham Hotspur stadium

Craven Cottage, home of Fulham FC

Day 2: 24th November 2022

Craven Cottage has the been the home ground of Fulham FC since 1896 and is one of the few remaining heritage stadiums in the UK. Sitting on the banks of the River Thames, in the affluent neighbourhood of Fulham, Craven Cottage is currently undergoing significant development to enhance and expand it's capability, adding new commercial and revenue opportunities for the cub. You'll have a tour of this unique stadium, followed by discussions and presentations from senior leadership at Fulham FC.
Image of Wimbledon Tennis

Queen Elizabeth Olympic Park

Day 3: Thursday 1st December 2022

The home of the London 2012 Olympics, Queen Elizabeth Olympic Park is now a global case study for successful venue transformation and legacy. Tour the site to see how Olympic venues have been repurposed to community sports facilities, and the transformation the media centre and athletes village into vibrant business and residential hubs respectively. You'll then hear the story of the Games from bid to delivery from one of the key architects of London 2012, former Chairman of the British Olympic Association Lord Colin Moynihan. You'll also meet key executives from the commercial and venue legacy teams to understand their role in maintaining the ongoing success of Queen Elizabeth Olympic Park
Image of the Queen Elizabeth Olympic Park

Twickenham Stadium, home of England Rugby

Day 4: Thursday 8th December 2022

The home of England Rugby, Twickenham is the biggest and most famous rugby stadium in the world. You will get a tour of 'Twickers' and learn how the stadium has evolved over the years, from lowly cabbage patch to 82,000 seater venue. You will then hear from senior staff from communications, strategy, marketing and women' rugby.
Image of Twickenham Stadium

Full schedule

A detailed itinerary for all four days of the London Business of Sport Experience

  • 1

    Day 1: Tottenham Hotspur Stadium, 17th November 2022

    • Tour: Tottenham Hotspur New Stadium

    • Guest speaker: Adrian New, Director of Football Initiatives at AIA, shirt sponsor of Tottenham Hotspur

    • Guest speaker: Olly Bethell, Head of Partnerships at Tottenham Hotspur

    • Copy of Guest speaker: Shaneil Patel, Head of Content at Tottenham Hotspur

    • Guest speaker: Laura Chiplin, Head of Visitor Attractions and Events

  • 2

    Day 2: Fulham FC, 24th November 2022

    • Tour: Craven Cottage, home of Fulham FC

    • Guest speaker: Jamie Dapaah, Equality, Diversity and Inclusion Coordinator at Fulham Football Club

  • 3

    Day 3: Queen Elizabeth Olympic Park, 1st December 2022

    • Guest speaker: Lord Moynihan, Former Chairman of the British Olympic Association

    • Guest speaker: Nathan Homer, Chief Commercial Officer at Queen Elizabeth Olympic Park

    • Guest speaker: Aidan Boxall, General Manager of West Ham Women

    • Tour: Queen Elizabeth Olympic Park

  • 4

    Day 4: Twickenham, 8th December 2022

    • Guest speaker: Amber Lewis, Head of Communications at England Rugby

    • Guest speaker: Alex Teasdale, Head of Women's Rugby, England Rugby

    • Guest speaker: Rory Price, Strategy and Transformation Director at England Rugby

    • Tour: Twickenham Stadium

Programme Fees

Looking for corporate rates?

Whether you are a business looking to expand your L&D or individual ready to accelerate your career


  • Who is this course for?

    This course is designed especially for students at postgraduate and undergraduate level, early career professionals currently working in the sports industry, early career professionals looking to transition into the sports industry, and professional athletes or former professional athletes looking to transition into an executive or commercial role in sport.

  • Is this course in person or online?

    This course is in person, visiting four incredible sports venues, and learning - first hand - from top executives in sport.

  • Is the schedule final?

    The schedule listed on this website is the most up to date version. Because of the live nature of sport, diaries and timings can change all the time. As such, the schedule and speakers may change from time to time. Whenever this happens, we will keep you informed of any changes and ensure the overall course experience remains high.

  • How many participants are allowed?

    We limit each day of the course to around 30 participants to ensure an interactive and high quality experience.