The media landscape has changed irrevocably and the impact on sport has been significant. 

No longer does a neighbourhood crowd around the television to watch the FA Cup Final live at 3 o'clock. There is now so much choice for fans; from linear TV, to social channels, streaming services and many more, with a demand for an increased interactive experiences as part of a broadcast. 

On this course you will hear from a number of thought leaders and stakeholders from across the media in sport.  At the end of course you will have a deep understanding of the current landscape, what the future holds and some of the key considerations in its evolution, which will only be expedited by technology and fan demands.  

Media Rights in Sport

    1. Module 1: What does the media rights landscape in sport look like in 2023? Chris Hanson, Assistant Director, Deloitte Sports Business Group

    2. Module 2: How is the rights holder model evolving? Melissa Soobratty, Broadcast Director, World Table Tennis.

    3. Module 3: OTT, Where are we now? Jonathan Rigby, Director of Commercial Strategy, StreamAMG

    4. Module 4: Understanding the challenges of valuation. Phelan Hill, Head of Strategy and Consulting, Nielsen Sports

    5. Module 5: Selling media rights. Stewart Walker, ex VP or Rights, DAZN Group and Mak Dorić, Media Rights Sales Lead, TEAM Marketing.

    6. Module 6: The legal complexities of media rights in sport. James Tobias, Partner, Onside Law

    7. Module 7: The role of media rights in streaming wars. Daniel Harraghy, Senior Analyst Sports, Ampere Analysis.

    8. Module 8: What is the future for media rights in sport? David Murray, ex Head of Sports Rights, BBC, current current media and sports rights advisor

About this course

  • £199.00
  • 8 lessons
  • 5 hours of video content

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Student rates

Group / Corporate rates