Meet your Instructor

Global Brand Director at AXA

Paul Bennett

Paul Bennett drives AXA's initiatives on global brand strategy and management, advertising, content, and sponsorship - he has been part of the team managing AXA's sponsorship of Liverpool FC since the relationship began in 2018, helping to realise how AXA and Liverpool can work together to implement CSR strategies worldwide. He has over 25 years of marketing experience in the insurance, banking and healthcare sectors.

Course curriculum

  • 1

    Purpose-led Sports Partnerships

    • Welcome to Purpose-led Sports Partnerships

    • Purpose-led Sports Partnerships

    • Resources for Purpose-led Sports Partnerships

    • Next steps...