Meet your Instructor

Commercial Director at National Football League (NFL)

Michelle Webb

Across an impressive career, Michelle has worked both with rights holders, such as the NFL and British Olympic Association, and agency side with Octagon, specialising in strategic sponsorships and partnerships. Michelle has worked with a range of high-profile clients operating in the sports space, including NatWest, Vodafone, MasterCard, HSBC, Samsung, Aviva, Adidas, and Lucozade.

Course curriculum

  • 1

    Sport Sponsorships and Partnerships

    • Welcome to Sport Sponsorships and Partnerships

    • Sport Sponsorships and Partnerships

    • Resources for Sport Sponsorships and Partnerships

    • Next steps...