Meet your Instructor

Former Head of Marketing Europe, PR and Investor Relations at Puma

Dave Williams

Dave has thirty years' experience in athlete and player management, media, sponsorship, PR and marketing, retail, publishing, and teaching. During this time, Dave worked with PR and Sponsorship agencies and as a freelance journalist for six years in Hong Kong and London, spent nine years in senior roles with international sports brand Puma UK and International and 17 years in elite athlete representation (mostly elite rugby union players in UK, Ireland and France), advising performance sports brands, running an online sports business community and various other entrepreneurial endeavours. More recently, Dave has taught sport marketing, sponsorship, and business at various prestigious London universities.

Course curriculum

  • 1

    Sports Marketing

    • Welcome to Sports Marketing

    • Sports Marketing

    • Resources for Sports Marketing

    • Next steps...