Spotlight Session: Fan Engagement

Our first Spotlight Session covers Fan Engagement. During this bitesize session, find out what fan engagement is, how it has evolved over the previous decade and the challenges organisations face when engaging with fans. This spotlight blends real-world examples and case studies to give you an insight into organisations and the importance of their fans.

Course curriculum

    1. Fan Engagement: Professor Rob Wilson, Academic Director InSport Education and Zeki Ayan, Founder & CEO of TEAMMATE

About this course

  • Free
  • 1 lesson

Professor Rob Wilson

Academic Director InSport Education

Rob is a leading sport finance expert and football business consultant. He has more than 20 years’ experience in the sport business sector and brings a wealth of experience as a creative educator. Rob specialises in financial reporting, management accounting and economic decision-making processes in sport organisations. Alongside his teaching interests, he has published 5 books and has a prolific media profile.

Zeki Ayan

Founder & CEO of TEAMMATE

Zeki is the founder and CEO of TEAMMATE, a Swiss-based sports company dedicated to innovation with precision and a client-centered approach. TEAMMATE aims to break conventional thinking in a rapidly evolving sports industry by rethinking sports and creating new events and experiences, and leveraging them through strong storytelling and digital activations. Zeki teams up with sports organisations, brands and athletes and ambitions to constantly challenge the codes. Before founding TEAMMATE, Zeki spent over 12 impactful years at OMEGA, where he held roles as Olympic Games Operations Manager and International Sports Marketing Manager. There, he led efforts in sports partnerships, athlete marketing, and rights activations for global sports properties. More recently, Zeki also brings experience in esports, where he helped to launch the first-ever America’s Cup e-Series.